During the internship I was able to develop an extensive sponsorship package for potential advertisers, which only very few of the competition in this sector currently had available. I was able to interact directly with potential advertisers, and begin the process of gaining advertisers for the brand. I also truly realised the powerful impact of social media across the multiple platforms the project used. With this I was able to assist in rapidly growing the social media following and in turn increase traffic back to the main website. Overall I was exposed to the new world internet culture which prior to being an intern I wasn't aware of the level of global dependence there is on the internet and how entire companies are able to solely base their entire substance on an industry that is often unpredictable and ever-changing.